Glassdoor has quickly become a go-to resource for job seekers, similar to how Trip Advisor is used for reviews on hotels and vacation spots. It allows individuals to research a company’s work culture before applying for a job. As a result, companies are placing increasing importance on maintaining a positive reputation on the site. Glassdoor’s…
Author: Jonathan Kidder
I find it beneficial to reflect on my past experiences, both the successes and the failures. Recruiting can be a roller coaster ride, with constant changes, heavy workloads, and tight deadlines. It can be challenging to meet the high expectations placed on us, and failure is an inevitable part of the process. However, it is…
There isn’t a day that goes by that I don’t receive an automated sales template inmail from a recruiting agency. It’s a copy/paste template that highlights why their firm can find top talent. This morning, I received this message: Hi Jonathan, thanks for connecting on LinkedIn. I work at (agency) which is a search boutique…
Recruiters have a ton of extension tools available to them in 2019. So how do you decide which ones will work the best for you? To help you determine the extension tools that will bring your recruiting game to the next level, I put together a list of trending browser extensions that you should review…
Maybe you noticed recently that SignalHire has added some new features? They slowly started rolling out these updates over the fall, but I still wanted go over all of them in a quick recap. This week, I had the opportunity to speak with Ross Farr founder of SignalHire. He was excited to showcase all the new…
Red Dead Redemption 2 Photo Credit Google (Alphabet), Amazon, Apple, Facebook and Microsoft are the five most valuable companies in the world. A recent article written by The Economist highlights the plight that we are facing. The most valuable resource is no longer oil– it’s data. The data that companies acquire from us as consumers…
As a Recruiter or Talent Sourcer, I’m sure you log into your laptop every morning and go through your daily routine: Checking emails, social media sites, and the latest news etc. One thing that I’ve really struggled with in Talent Sourcing is the amount of tabs that I have open on my computer. It’s almost…
Photo taken at our Airbnb house in Kauai. I took a vacation to Hawaii with my wife for two weeks this past month. We saved up for months after wedding to go on a honeymoon trip to the islands. For weeks prior I felt worried about going and leaving my work duties. Do you ever…
The facts are straight forward: around 80% of candidates don’t have an active LinkedIn profile. Globally, the World Bank puts the available workforce at roughly 3.453 Billion people. This means that at most, less than 17% of professionals are on LinkedIn. Taking into consideration the fact that many profiles on LinkedIn are fake, duplicated, or…
Have you ever submitted an application and never heard back from that company? Did it feel like your application got sent to a black hole? Have you ever received a message from a recruiter, completed a screen, and never heard back from them on next steps? Well you’re not alone – the majority of…
In 2018, I set out to really master my personal brand as a Talent Sourcer. This past year has been the most success I’ve had finding and hiring candidates. I sourced 36 cold/passive candidates for our niche positions across North America. It was a tremendous undertaking for me personally, as I only focus on niche…
In order to hire an applicant you will first need to master how to have an intake meeting with the hiring manager. To be successful at recruiting you need to have a great relationship with the hiring manager. You need to paint a clear concise picture for them around the process from start to finish….
2018 will soon be a distant memory, but the challenges faced will follow recruiters into 2019. As you ring in the new year, you will need to start thinking of your recruiting strategy. Based on trends and projections, this year may be the most challenging market to find top talent in years. Candidates are scarce…
This past week Prophet II was officially launched to (100) Beta users. Was I one of the lucky Talent Sourcers to make the cut? Unfortunately, I was NOT! But, thankfully I was graciously given an insiders view from my friend Greg Hawkes. A quick overview Prophet II is a contact finding extension that was recently…
The talent sourcing industry is a small world and I have been fortunate enough to have had a long career in it. If you were to ask me if I know any Talent Sourcers who could be a great fit for a role, I could easily come up with a list of more than a…
A Talent Sourcers day is filled with searching and finding active leads for your open requisitions. It takes an immense amount of time and energy to find someone’s corporate email address. Thankfully, there’s a great extension tool that offers an all-in solution to finding and engaging leads over email called Snovio. The extension has over…
I recently read a post that claimed that generalist recruiters and sourcers were ruining the talent acquisition industry. I could not disagree more with what that author was implying. In order to become successful in recruiting you need to start as a generalist. You need to get your feet wet within full-cycle recruiting before you…
Google Chrome extensions are a vital part of a Talent Sourcers tool belt. Chrome extensions help Talent Sourcers and Recruiters simplify a variety of different tasks. Chrome extensions are (most often free tools) that you can download directly in your chrome browser. You can then easily navigate to these tools when searching across the web. On…
Talent Sourcing automation tools are certainly becoming a new trend. A recently launched tool in the chrome store called: Recruiter Nerd – claims to help automate LinkedIn. LinkedIn continues to be the best place to find and source talent. So, having a tool that helps automate certain tasks and duties within this social network is…
As a Talent Sourcer, I’m constantly creating different Boolean strings for my searches. My day can easily get chaotic if I’m unorganized. I have hundreds of different search tabs open throughout the day. So, staying organized and having a place to store all my Boolean strings is important for my success. Thankfully, there is a…
Searching for talent is a tedious process so it’s nice to have tools to help find leads quicker. Findera is a new free search engine to help find professionals online. It has over 140 million profiles of professionals and over 125 million email addresses in their database. It was launched in September and was recently…
GitHub is the worlds largest open-sourced repository coding sites online today. Currently, it has over 28 million users and over 57 million in repositories. With so many monthly active users sharing and learning about coding it’s a fantastic place for Talent Sourcers to find qualified talent. With the recent encouragement by Susanna Frazier, I wanted…
As the holiday season approaches, recruiters and sourcers may experience a slowdown in activity. This is a common occurrence during the holidays as applicants tend to focus on preparing for the break and may not have extra time for calls. Additionally, with the end of the year approaching, many applicants may be waiting for bonuses….
A big part of sourcing in the current market is reaching out to passive candidates. There doesn’t seem to be any sign that this will change soon. Job markets that favor candidates are not the best when you are hoping for qualified applicants to apply to your job postings. To capture the attention of…
Bret Feig recently did a review of a new Facebook scraping extension called: DiG. This tool was recently launched in the chrome store and has around 150 active users. It’s exciting to learn about an extension that’s so cutting edge. Unfortunately, LinkedIn continues to decline due to misuse and spam. Many highly qualified applicants don’t…
Talent Sourcing is all about finding the right candidate in a sea of online data. It takes a ton of time to search through places like LinkedIn and there are only so many hours in the day. Luckily for us, there are many ways to find candidates and one of my most essential assets are…
Hi Jonathan, I have been working at my company for 4 years and a year ago was moved into a Talent Sourcing role. The role was new for me as well as my company. I recently attended SourceCon and came across your blog and have been really trying to focus on creating a proactive sourcing…
What does talent sourcing mean exactly? Talent Sourcing is the method used to find applicants who aren’t applying directly to open roles. This is accomplished by building boolean strings and searching for leads, among other things. Not only are they finding candidates, but they are also actively screening and submitting leads to roles. Sourcers…
It’s essential to keep track of your recruitment efforts in order to identify what strategies are working and which ones aren’t. By analyzing your methods, you can see which techniques are producing the most hires and focus on scaling those up. On the other hand, you can also identify which methods aren’t as effective and…
Recently, I had the opportunity to speak with Doug Berg, the creator of ZAPinfo, and received a live demonstration of the tool. I was thoroughly impressed with all of the features and integrations that ZAPinfo offers. In my opinion, it is one of the best scraping tools available for sourcers to use. As a…
I had the chance to interview Doug Berg the creator of Jobs2web and ZAPinfo. I was a huge fan of his first tool Jobs2web back in 2011 which allowed users to track job applications through social media. I was definitely excited to see that Doug created a new tool called ZAPinfo. It offers many capabilities…
Shon Burton CEO of HiringSolved announced on Monday, October 15th that they would relaunch Prophet II in the extension chrome store. As you can imagine, the response has been ecstatic. For a while, the extension was one of the most widely used tools to find a user-profiles contact information online. Most recently, the tool has…
This post was inspired by Holly Mallowes’ presentation at SourceCon, and aims to delve deeper into her suggestion for finding and verifying corporate emails. In some industries, the most effective way to reach a lead is through their corporate email, but what do you do when you can’t find it? There are several options for…
Need help finding diverse candidates for your open roles? I put together a quick list of Boolean String hacks to find and source diverse (BLNA) candidates online. Examples include university and colleges searches, to alumni and associations group searches, to resource nonprofits, to x-raying social networks. 1. Finding URM Engineering Programs at Colleges or…
I had the privilege of interviewing Luke Doubler, the founder of a local staffing company (RecruiterCentral) in the Twin Cities and a seasoned talent sourcing professional with over 15 years of experience. I had been following Luke’s career from a distance and had the opportunity to meet him in person at a SourceCon meetup in…
The ability to stay organized is crucial in the recruiting industry due to the multiple tasks and responsibilities involved. Recruiters must effectively schedule interviews with candidates, maintain accurate records of their contact information and qualifications, and communicate effectively with clients. A missed meeting with a candidate could result in a missed opportunity for a successful…
Sourcers always joke about how many tabs they have open during one search. Sometimes it can get fairly excessive once you get into a deep dive. At a given time, I’m also using around 30-50 plugin chrome extensions for various purposes. This can really cause problems when extensions end up not playing nice with each…
I had a fantastic time at our first SourceCon chapter meetup at the Nerdery in Bloomington. There were two speakers at the event: Zachary Engler and Luke Doubler. Unfortunately, due to the weather, I was only able to sit through Luke’s presentation at the end. But, I still wanted to review some key areas which…
The extension tool world is always growing! It’s honestly hard for most Recruiters to keep up with all the latest trends and that’s why I started blogging on WizardSourcer. I love exploring the latest extensions that work with LinkedIn. LinkedIn at its core is all about finding leads, prospecting, and networking. There’s a lot…
I had the opportunity to interview the legendary Shally Steckerl about talent sourcing. He’s definitely a leader in our space and I was overjoyed when he finally allowed me to conduct a full interview. He just recently wrote a new book about sourcing called The Sourcing Method. So, I recommend checking out that book and I…
Michael Crouse has been raving about this new email video tool. BombBomb is a tool that allows you to quickly personalize a video message and send that to anyone over email. The majority of users have been using this tool for generating sales leads or in real estate. It’s quite an impressive tool with 33K…
Our Talent Sourcing world continues to change at a high pace! There are endless amounts of ways to find someone’s contact information online. Still, the majority of recruiters do not know how to research and find this type of information. This was one of the main reasons why I started actively blogging on WizardSourcer….
Are you still missing Rapportive? I continually have Sourcers reach out to me on this issue. What’s a good replacement to cross-reference email addresses with LinkedIn profiles? Thankfully, there are about 20 extensions and tools that replace Rapportive’s basic features but none of those really offered a bulk cross-referencing version until now. The Email…
A new show on Netflix called Black Mirror highlights the negative impacts of technology on the future. Although this show is fascinating and entertaining to watch, I feel that technology will make more of a positive impact on our way of life in the future. Of course, sometimes technology has a double side effect on…
I’ve been a big admirer of Gem for some time now and am excited to finally share my comprehensive review of this amazing tool. Essentially, Gem is an email outreach solution and in my opinion, it performs exceptionally well in this regard. To sum it up, Gem is a fantastic email outreach tool that offers…
There are certainly a lot of tools to find contact information these days! Our Talent Sourcing industry is definitely experiencing a gold rush of recruitment automation tools. I was granted a one-week access (5 Credits) to a new tool called SignalHire. Well, to be fair it was new to me. This company has been around…
I’ve learned a lot from Bret Feig on our Talent Sourcers Facebook group over the past few weeks. Through his passion for sharing within our community, I was able to learn about a new Facebook extraction tool called Toolkit For Facebook by PlugEx and it’s really blown me away. I was devastated to hear the news…
I had the opportunity to interview Dean Da Costa regarding his latest book titled: The Book of Recruiting; Da Costa Style. His book is a compilation of his thoughts, tips, tricks, and advice as it relates to staffing and Sourcing. Dean has an extensive background in Talent Sourcing and it’s a real honor to have…
I often find myself feeling frustrated with recruiters due to the frequent unsolicited, automated messages I receive. Recently, I received a message that stated I would be a great fit for a Workday Developer role, despite not being a developer and being unsure of how my information was obtained without recent updates to job board…
Bret Feig recently recommended this extension that automates certain Facebook tasks called Toolkit for FB. This tool is a collection of over 20+ tasks that helps simplify Facebook. Just doing a quick overview the tool offers a massive amount of opportunities to use in research sourcing and it will take a few hours to fully…
I have a love vs. hate relationship with Twitter. It’s a great place to reach out to a lot of users at once with content. However, there’s a lot of bots and sometimes it can be a time waster. If used correctly, it’s a great place to network and find potential leads for your roles….
Irina Shamaeva and her team at Boolean Strings created a new extension tool called Email Extractor. This extension is a simple solution to extract and collect email addresses from website pages. You can use this extension in two different modes. The first option-mode, collects every email on a page, including hidden emails. There’s a…
I had the opportunity to interview Jaward Sabra from Cruits Consulting about Talent Sourcing. It was a real pleasure getting to interview him on his perspective from Europe on the future of Talent Sourcing. There’s been a lot of recent changes – GDPR to new technological advances. So, there was recently a lot to discuss! Overall,…
AmazingHiring is a powerful search engine for locating technical talent, with over a million profiles in its database drawn from various sources. I had the opportunity to demo the features of AmazingHiring, courtesy of Yulia, without any compensation. I review tools like this solely for the purpose of learning about the latest talent sourcing tools….
I had the opportunity to interview Chris Russell from RecTech. I was really impressed by my conversations with him over the phone on the state of recruitment marketing. I hope you enjoy reading this interview! How did you get into recruitment marketing? I got my start back in 1999 when I launched my own…
There is never a day where we should stop learning. While you may be finished with formal education, the world is constantly changing all around us. Continuing to strengthen your knowledge and skills will help you stand out as a top-notch recruiter. This doesn’t mean you have to attend a ton of conferences every year,…
I have been reading about murmurs around different recruiting communities across the web on focusing on the phone. The trend has been to go back to the basics. Several blogs have belittled talent sourcing tools and claiming that the phone is some forgotten tool. The phone is not a new discovery. You need to…
As a Recruiter, it’s important to stay connected to email at all times. However, constantly checking and responding to emails, even outside of normal working hours, can be a bad habit. I found a solution to this problem by implementing an email hack several months ago, which has helped me to limit my email checking…
Are you searching for the best option to track your emails? If yes, then this post is for you. Recruiting involves a lot of going through back and forth over email with applicants. So, knowing that the recipient is viewing and responding to your emails is important. Communication with applicants is probably the most important…
AI and other automation tools have definitely been on the rise lately. It’s an exciting time to be in the talent sourcing world because we can use these same cutting-edge innovation tools to source, research, and automate certain recruitment tasks. Phantombuster is a tool that was recently mentioned in the SourceCon group and it connects…
I had the opportunity to interview Katrina Kibben from Three Ears Media on the future of employment branding. A couple weeks back Katrina was looking to network with other employer branding professionals out there and I offered to connect over the topic. We chatted a few days later over the phone and I was really impressed by…
In 2015, a secret tool was circulating around the recruiting community called Autopilot for LinkedIn. After hearing about this tool from others I downloaded the extension and soon realized the immense power that it could bring to my LinkedIn network. From the beginning, I was hooked and was using this tool on a nightly basis…
Improver has granted me full access to there new talent sourcing extension tool. I was able to test this tool out for about two weeks and I’m really impressed by its accuracy levels to find user contact information. It’s worth having this tools added to your to wizard sourcing tool belt. Below is my complete review…
WizardSourcer is dedicated to reviewing the latest sourcing tools in our industry and the Uplead CEO (William Cannon) reached out to me to have us review there prospecting B2B tool. I was granted full accesses to test out this lead gen tool. Wow, was I blown away by this tool. The simplicity and user-friendly dashboard…
Facebook has over a billion monthly active users. In my previous post I wrote about using Ads for applicant lead generation and in this post, I wanted to highlight a way to scrape Facebook groups for valuable data. Grouply is a great scraping tool for this! This extension was created for B2B growth marketers and…
Will chatbots replace the average recruiter? I highly doubt it. Many tech companies want to disrupt the recruiting process altogether. I see chatbots as a way to only “slightly” improve the process at best. It may help with passive applicants – getting them to complete an application and helping someone understand the general job description…
If you’ve been staying active in recent Facebook groups (Sourcers Who Code) and discussions for the past few months you would know that Michael Crouse has been very active in our community. He’s definitely someone that I have admired and I decided to take the chance and reach out to him directly. What a thoughtful,…
We know that candidates who are active in the job market are perusing sites like Indeed or LinkedIn to seek out jobs they are interested in. For hard to fill roles the chances of finding niche skills is not super successful with these boards. Typically these candidates are considered passive and are not likely to…
As a Recruiter, managing calendar appointments can be challenging and time-consuming. With multiple meetings and changes in schedules, it can feel like there are not enough hours in the day. Fortunately, there are scheduling apps that can help manage and streamline the process. Here are the top ten appointment scheduling apps currently on the market…
A Recruiters world revolves around documents, databases, and spreadsheets. We spend an immense amount of time throughout our week updating recruiter data. Airtable has been around for a few years now but you may have not heard of it or how it can impact your recruitment duties. Airtable is a spreadsheet database hybrid tool. It…
This week LinkedIn announced the relaunch of Connectifer extension. Connectifier was a resource for finding candidate information, which can be presented as supplemental to a member’s LinkedIn profile. The information included social media profiles and personal contact information like cell phone numbers or email addresses. What was Connectifier? Connectifier was a talent sourcing and recruitment…
In tribute to an article written by Andre Boulais in 2017, I would like to highlight the significance of an Outbound Talent Sourcer. With job boards like Monster and CareerBuilder facing financial difficulties, it’s evident that top candidates no longer rely on passive job applications. The era of simple post-and-pray methods is long gone, and…
As a recruiter, have you ever come across candidates who may not fit your current role but could be a potential match for future opportunities? This is a common scenario, where you may encounter great candidates who simply do not align with the current opening. What happens to these leads? Unfortunately, many recruiters do not…
We’re seeing a lot of change in the recruitment technology space and it’s definitely an exciting time to be in the talent sourcing world. An extension that was first introduced by Dean Da Costa back in late February has really taken off in the sourcing world. The extension is called: GlossaryTech. This app allows users to…
I’ve been an avid user of LinkedIn for over a decade now. Being a full-time Talent Sourcer I’m often on LinkedIn for at least 5-6 hours per day networking, researching, and prospecting for new applicants. My fiancé jokes with me about how much time I actually spend on this site. I know what works and…
I wanted to put together a list of different Boolean strings for niche SAP roles. Finding top SAP professional for various different skill-sets can be challenging. I hope these string examples help you find the best SAP professionals online. SAP ABAP developer ((“sap r/3” OR “sap netweaver” OR “sap erp” OR “abap”) AND (“smartforms”…
I recently came across this tool during a discussion on the Recruiting Leaders group on Facebook. Someone was trying to get more info on Pipl search engines Pro version. I honestly didn’t realize Pipl offered a paid version I’ve been using the free version for a couple years now. As of 2017 – Pipl quietly…
As a Talent Sourcer, my week usually flies by fairly quickly. I track all my talent sourcing duties on a weekly basis: from meetings to intake calls, creating Boolean strings, searching, cold calling + prospecting, and screening applicants. I also try to make an effort to respond and update applicants throughout the process and feel…
SeekOut is a recruiting and sourcing platform that enables recruiters and hiring managers to find, engage, and track passive candidates. It provides advanced search capabilities, including Boolean search and machine learning-based search suggestions, to help users find the right candidates faster. Additionally, it includes a variety of tools and features, such as email and social…
Are you missing Rapportive yet? Yes, LinkedIn shocked many users be removing Rapportive and replacing it with LinkedIn Sales Navigator. For while Rapportive was the hottest tool for verifying and cross-referencing email addresses to user profiles on LinkedIn. I was using this tool every single day and I certainly at a loss for words…
As a Talent Sourcer, my internet tabs and search history would appear chaotic due to the constant multitasking of searching, prospecting, and screening leads. However, with the fast-paced nature of the job, it is easy for things to slip through the cracks, such as forgetting to update candidates or losing passive leads. To combat this,…
I recently had a great discussion about getting into “LinkedIn Jail” on our Talent Sourcers group on Facebook. Kasia Borowicz wrote a recent piece about how she was blocked out of LinkedIn due to viewing too many profiles. She claimed that she was not over viewing profiles on a daily basis. So, I wanted to…
Browser extensions, often used by recruiters and sourcers, may pose a greater security risk than many realize. These tools can gain access to sensitive information such as passwords and browsing history, potentially allowing unwanted third parties access to your personal data. While some extensions may be safe for talent sourcing, it is important to be…
How many places to you use to recruit candidates? If you are only listing one or two places, it’s time to add to your list. Recruiters need to look for various ways to find qualified candidates. We all know about using LinkedIn and other popular sites for sourcing, but what about something a little outside…
I’ve noticed in the past few weeks that certain users have been getting locked out of LinkedIn and it’s because they’re using browser extensions that violate LinkedIn terms of agreement. Certain extensions are great for scraping for candidate information but you’re taking a risk by using these types of tools. Thankfully, a new extension…
What if there was a site where you could find top industry professionals in different niche areas based of Q&A responses? It’s a reality with the site Quora. With an estimated audience of over 700,000 it’s also a spot to tap into some high quality talent. Recruiting in 2018 requires more than the typical tools…
Need a way to monitor and multi-task your daily searches? Google Alerts may be the right solution for you! Basically, you can subscribe to your keyword search directly on Google. As soon as something new gets posted online you will receive an update directly in your email inbox. This simple yet useful trick has helped me…
You may have heard of the popular online forum Reddit.com as a go to place to get answers to your questions or find the latest news stories. One area you may not have associated with the fourth largest website online today is it’s potential for recruiting. Yes, you can use Reddit to source and…
I had the opportunity to interview Greg Hawkes a Strategic Talent Sourcer at Houghton Mifflin Harcourt. It was an honor to speak with Greg about the future of sourcing and talent acquisition. I hope you enjoy reading this interview! How did you get into Talent Sourcing? I was a full-cycle recruiter several years back…
To remain competitive in the staffing industry, third-party agencies can use the following tactics to discover a client from a job post online: The first step will be to search for a job opening on Google. To make sure job aggregator sites don’t come up I recommend including the (-). For example: -indeed -linkedin…
Independent recruiters can’t rely on new clients appearing magically. The most successful recruiters are always actively sourcing for new clients they can work with. This isn’t a one and done activity but one that needs to be done constantly and consistently. Don’t wait until you don’t have any openings to fill to start looking for…
Optimizing your job postings for search engines, also known as “SEO,” is crucial in making sure that candidates can easily find your job opportunities online. To increase the number of applicants, it’s essential to ensure that your job postings are fully optimized for SEO. You don’t have to be an expert in SEO, but understanding…
I had the opportunity to interview Pete Radloff – Talent Acquisition Operations @ comScore and Principal at RecruitingIn3D. I appreciate him sharing his thoughts and observations on the recruiting industry, and I hope you’ll enjoy this fun interview! How did you get into recruiting? Probably the same way that 90% or more of us…
Finding the right candidates can be compared to fishing, where the right bait and timing are crucial in catching a valuable fish. Candidates with specialized skills often receive numerous messages from recruiters, and it can be challenging to stand out in such a crowded pool. Therefore, it is especially important to have well-crafted and effective…
Mastering Boolean logic techniques is crucial for becoming a skilled talent sourcer, as most of my daily tasks involve searching for potential applicants. To aid in my search for software engineers, I have created a cheat sheet with examples of Boolean strings. According to Wikipedia, a software engineer is defined as an individual who utilizes…
Relying solely on job postings and waiting for applicants is not an effective method for finding top talent. While luck may occasionally bring in suitable candidates, the majority of the time you will be disappointed. Many individuals who are not actively job searching may still be open to a great opportunity, and even those who…
Over the past 11 months on LinkedIn I have performed 1,120 searches, had 13,837 profile views, and send 1,920 inmails. 686 accepted my inmails and 118 declined with an overall response rate of 41.87%. Overall, I have never performed this many searches in my career using LinkedIn Recruiter. I can literally say that I’m logged…
The job search process can be a challenging and time-consuming experience for job seekers. On average, it takes several weeks for an individual to secure a new position. This involves spending a significant amount of time searching and applying for various job openings on different websites. Think of how many jobs they applied…
Millennials are a generation that have grown up in a different world than those before them. Due to that, companies need to alter the way they attract this generation. As of 2015, Pew Research has reported that they are now the most prevalent of all the generations in the workforce. If you don’t have…
How many hours do you think you spend on social media every week? 30 minutes here and there can really add up! Social media is everywhere these days, but are you making the most of it? Forget just using it to connect with friends and family, why not tap into it for recruiting? Social media…