Are you searching for the best option to track your emails? If yes, then this post is for you. Recruiting involves a lot of going through back and forth over email with applicants. So, knowing that the recipient is viewing and responding to your emails is important. Communication with applicants is probably the most important part of what recruiters handle. Before I highlight the best tracking options for Gmail and Outlook I wanted to answer some questions.
Why should Sourcers & Recruiters track emails?
The same way email marketers track open rates you can do the same for recruiting. Our industry is ever changing and the lines between marketing and recruiting continue to blend together. By tracking you can see if applicants are viewing your emails. Communicating can be the biggest time sucker so having a tool that tracks views/response can come in handy.
Is tracking an ethical practice?
In some ways, email tracking is like spying on someone. But, these types of tools have been widely used since the creation of the internet. So, it’s totally fine to be using a tracker tool.
How does email tracking work?
The email tracking tools place an invisible image inside your emails and once the recipient clicks/opens the email you will be notified. The users will not know that they are being tracked.
Email Tracking Tools to review:
1. Streak for Gmail
Pricing: Pro Version $49 per month
Receive a notification when your proposal is viewed, and you’ll know exactly when to follow up. Know if your email is read and not responded to, or never reaches the recipient. Streak offers many other features besides tracking so it’s definitely worth reviewing further.
Track everything and always have context Information about your pipelines, contacts, and tasks directly in your inbox and pocket
You can also use Streak to track applicants through the hiring process (CRM)
Track your applicants where you talk to them – in your email. Streak builds on your existing email habits to create an easy and efficient experience.
Use One Efficient System Stop the endless switching from email to an external ATS and then back again. Streak users never BCC, forward, or copy and paste.
Familiar Design Work with the program you’re already comfortable using – Gmail. Don’t waste time trying to learn another new piece of software. Make onboarding new users fast and easy.
2. BananaTag for Gmail and Outlook
Pricing: Pro Version is $10 per month
They will send you a notification to your inbox when a contact opens your email or clicks a link. Emails tracked with Bananatag look no different to recipients and arrive from your address.
Capture all the Data:
Opens & Click maps: Find out if employees are opening your emails and see which content they’re clicking on most.
Read Time: Find out if employees are reading your content by measuring how long they spend in your emails.
Location & Device: Type See how your content performs across different locations and on mobile and desktop.
3. Yesware for Gmail and Outlook
Pricing: Pro Version is $12 per month
Know who opens your emails and clicks on your links. It’s simple and user-friendly to use. Email Tracking Every moment counts when you are building relationships. Instantly see who’s opening your emails, clicking on links or viewing attachments from your real-time activity feed.
4. MailTrack for Gmail and Outlook
(Pricing: Pro Verison is $4.99 per month)
See in your mailbox if your emails have been opened. Again, is another one that’s simple and easy to use.
Email Activity: See in your mailbox if your emails have been opened.
Real-time Notifications: Receive real-time notification pop-ups when your emails are opened
Your Data is Secure: Our software is privacy compliant and we never share data with 3rd parties.
5. Contact Monkey for Gmail and Outlook
Pricing: Pro Version is $10 per month)
See who’s opening your email. Right from your inbox. Gather insights from email analytics and refine your internal communications strategy Track opens, clicks, survey responses, locations, and more! Analyze individual or overall campaign results to identify your most engaged employees, departments, or offices.
6. Hubspot for Gmail and Outlook
Pricing: Starter Version is $50 per month
Know the second a lead opens an email, send a perfectly timed follow-up, and close deals faster than ever. With email tracking, you get a desktop notification the second a prospect opens your email and clicks a link inside. Take the time to personalize your outreach after a lead engages with your emails, and continue to automate outreach to prospects who don’t. You’ll spend less time chasing cold prospects and more time closing warm leads.
Final thoughts
Bringing it all together. I recommend testing out a few of these tools before you decide on a final solution. The two that I recommend would be Streak and Mailtrack just because I’ve had success with both in the past. Please leave your thoughts or other recommendations in the comment section below.
Recommended Reading:
Creative Ways to Source in Google Docs
How to Recruit Candidates Using Amazon Reviews
How to Build a Personal Brand as a Recruiter
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