Recruitment marketing plays a crucial role in achieving your hiring objectives. To distinguish yourself from your competitors, it’s essential to allocate time and resources towards developing a strategic recruitment marketing plan. I have put together a comprehensive guide to cover the basics of this topic. Additionally, I have recently released a book called “Recruitment Marketing”,…
Tag: Marketing
Marketing matters in the recruiting space because it helps attract and engage top talent, build employer brand, increase candidate pipeline, and differentiate from competitors. With the rise of AI startups recruiters can now benefit from these types of tools for employment branding and other marketing purposes. I’ve been experimenting with these AI tools and I…
Building a personal brand as a Recruiter is important for long term success. You need to be able to market yourself within your specific niche. The best way to showcase your recruiting skills and experience is through online channels. Online marketing and social media are great ways to quickly connect with others within your field. …
There’s a lot of marketing automation tools that you can use in recruiting. These tools help automate various mundane tasks like client management, social media management, scheduling content, monitoring analytics, marketing campaigns, or lead generation. A recruiter’s time is quite important. You probably don’t have extra time to manage your personal brand, social…
In 2018, I set out to really master my personal brand as a Talent Sourcer. This past year has been the most success I’ve had finding and hiring candidates. I sourced 36 cold/passive candidates for our niche positions across North America. It was a tremendous undertaking for me personally, as I only focus on niche…