Recruiters often overlook the potential leads within their company’s ATS systems, but now is a good time to review these systems for old applicants, as many companies are experiencing layoffs and hiring freezes. It’s an ideal time to create a future prospecting talent pipeline for 2023.
It is important to review applicants in an ATS (Applicant Tracking System) because it allows the organization to efficiently and effectively evaluate candidates based on their qualifications and experience, as well as identify potential candidates that may be a good fit for the open position. Additionally, it allows the organization to keep track of the progress of the hiring process and communication with candidates, and ensures compliance with legal and regulatory requirements. It also provides data that can be used to analyze and improve the hiring process over time.
You Probably Already Have Great Leads
As many as 75% of qualified job applicants are rejected by ATSs due to spurious reasons like incorrect resume formatting. (Source: Forbes)
Funny enough a recent study concluded that the perfect resume got rejected in an ATS system. In a test, one company created a perfect resume for an ideal candidate for a clinical scientist role, it scored a mere 43% relevance because the ATS it was submitted to misread it. (Source: Bersin & Associates)
You are sitting on a gold mine of potential!
Reviewing Older Applications
Creating a Talent Pipeline
Note: When reviewing your past roles that are more than two years old, it’s important to focus on candidates who were interviewed but not hired. However, their resumes may not be useful due to the passage of time, so it’s best not to spend time reviewing them.
Choosing the Right Email Campaign Tool
Many applicant tracking systems (ATS) are not optimized for effective messaging and outreach. While some may have better capabilities in this area than others, it may be more efficient to use a separate tool specifically designed for this purpose. There are various email tracking and automation platforms, such as Sourcewhale, Gem, Seekout, and others that can help streamline your outreach efforts and improve your results. These tools are designed for cold sales outreach and are effective to use in recruiting.
Extract your leads and upload them into an email automation tool. Finally, craft an introduction email and state the reason for why you want to stay connected to them. This might be the first time individuals have been contacted and might be it refreshing to actually get with another human!
Note: Give them the option to unsubscribe. Tools will help assist with this action.
Final Thoughts
Your company’s past applicants can be a valuable asset and a competitive advantage, yet many companies fail to take advantage of this resource. While it may seem difficult to do so, it doesn’t have to be overly complex or costly. By investing time upfront in creating a strategic and well-designed program, the costs will decrease in the long run while the return on investment will increase. This is a valuable gold mine that could be leveraged for your company’s future hiring goals.
Check out Trish Wyderka’s SourceCon presentation on this topic here:
Recommended Reading:
- Unlocking the Power of Perplexity AI: Why Recruiters Should Utilize This Revolutionary Tool - February 11, 2024
- Exploring AI Interviewing Assessment Tools: A Comprehensive Review - November 30, 2023
- PartyRock a Sandbox for Talent Sourcing - November 29, 2023
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