Tools to Optimize and Improve your Job Descriptions

Posted by Jonathan Kidder on November 3, 2020January 27, 2023

In order to fill a job opening you’ll need to have job description. A well written job description that is SEO optimized will help attract the best available applicants online. 40% of applicants research a company and assess a company’s culture and environment based on what they find online. Reviews, press releases, and other content really matter when it comes to employment branding. A job description comes down to keywords and searchable terms that impact a candidate’s decision to apply for your opening. So, with that in mind I wanted to write about tools that optimize and improve job descriptions.

Below are my findings on the latest tools available online:

1. Textio

To reach the best candidates, successful talent leaders are creating world-class employer brands. It all begins with how you sound. The textio tools offers a ranking algorithm tool that improves a job description based on keywords. It helps rank terms that will improve your diversity/female applications rankings.

Creating Valuable Content:

Your culture won’t change until your company’s systems do. That means breaking from business-as-usual and building new workflows. Stop recycling outdated content and writing from institutional memory. Start using your words to challenge the status quo. Put your most thoughtful, inclusive language in the hands of every person on your team, every time they write. Your job descriptions matter when it comes to finding and attracting the best talent for your team!

2. Gender Decoder for Job Ads

Without realizing it, we all use language that is subtly gender-coded. Society has certain expectations of what men and women are like, and how they differ, and this seeps into the language we use. Think about “bossy” and “feisty”: we almost never use these words to describe men.
This linguistic gender-coding shows up in job adverts as well, and research has shown that it puts women off applying for jobs that are advertised with masculine-coded language.*

3. Joblint

Allows you to test tech job posts for issues with sexism, culture, expectations, and recruiter fails. Keywords like Ninja, Go-Getter, or other terms can be a turn off to diverse candidates. This tools helps analyze your current openings and gives you suggestions on how to improve it.

4. Job Page Grader

As candidates read through your jobs, they assess and judge every single word. To help you successfully handle this level of scrutiny, Job Page Grader detects patterns that may undermine your job page, so you can present content that lands positively with potential candidates.

Elements such as word choice and sentence length have a big impact on how easily your job page is conveyed (or lost!). Job Page Grader reviews the quality of your content by checking your visitors can easily read and understand what you’re saying.

Everyday language can be subtly “gender-coded”, but, on a job page, this can repel candidates that you didn’t want to repel! Job Page Grader analyzes your text for bias toward particular demographics, helping you to write in a more neutral tone and stopping you from accidentally turning candidates away.

5. Enlighten Jobs Thesaurus

Job Seekers can get better search results by using the Enlighten Jobs Thesaurus. You can either search for a specific job using the search box or browse our list of job titles by category. It’s a great free tool to find job descriptions based on job titles.

6. BeApplied

Rank your current job description and get suggestions on improving it. The tool assesses for gender, feminine, and masculine terms. They offer several advanced features that do require you to pay for a license.

7. TapRecruit

Measure your job performance with recruiting analytics. Write inclusive job descriptions with augmented writing. TapRecruit provides language guidance and, more importantly, content guidance via augmented writing, so you’re hiring teams can write job descriptions that encourage qualified candidates to apply regardless of their gender, ethnicity, or background.

8. Adaface Job Description Generator

Free templates to easily create, edit, publish and share job descriptions for popular roles in tech. Built with by Adaface. It’s a great way to find job descriptions that will target the right applicants within the tech field.

Need more examples? I wrote a piece about augmented writing tools (here) ←

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Jonathan Kidder

With more than 12 years of recruitment experience, Jonathan has helped startups and small businesses find the talent they need. He runs the blog WizardSourcer, which explores the latest trends in talent sourcing, provides reviews of recruitment tools, and features interviews with prominent figures in the industry.