Review of Gem: Recruiting Email Outreach Tool

Jonathan Kidder

6 years ago

I’ve been a big admirer of Gem for some time now and am excited to finally share my comprehensive review of this amazing tool. Essentially, Gem is an email outreach solution and in my opinion, it performs exceptionally well in this regard. To sum it up, Gem is a fantastic email outreach tool that offers a multitude of features and capabilities.

Streamline Your Hiring with Gem:

Gem makes it easier for both candidates and TA teams to find the perfect match. The traditional recruitment process is bogged down with inefficiencies and a lack of relationship building. Gem solves this problem by simplifying the relationship-building process, allowing you to hire top-quality candidates faster.

See Results with Gem:

Gem has been shown to increase response rates by 2x, speed up sourcing by 5x, and increase the pass-through rate for engaged candidates by 5x.

How Gem Works:

Gem is powered by a modern CRM that streamlines the entire hiring process, from sourcing and outreach to pipeline management and data analysis.

Why TA Leaders Love Gem:

Talent Compass: Use data to design a winning hiring strategy and see how you measure up against industry benchmarks.

Pipeline Management: Make pipeline management a breeze for your recruiters so they can focus on what they do best: building relationships with top talent.

Talent Sourcing and Outreach: Automate tedious manual tasks and save your recruiters valuable time each week.

Talent CRM: Get a complete view of every interaction, from across Gem, your ATS, and inbox.

Diversity Insights: Measure diversity throughout the hiring process to ensure you’re finding and retaining diverse candidates.

Gem ties all your tools together, automates your follow-ups without sacrificing personalization, and gives you analytics on what’s working. Stop copying and pasting data across 5 different tools! Gem integrates with Chrome, Gmail, Outlook, LinkedIn, and your applicant tracking system. Use the Chrome extension to build lists, capture candidate information, find email, reach out, and upload to your applicant tracking system all alongside LinkedIn.

Browser Extension:

Gem creates profiles from LinkedIn pdfs – it pulls the name, job title, and company info. This information will come in handy later on. Plus, you can also import your own CSV data using other extensions tools and directly upload into Gem. You can also pull data from your CRM or ATS as well. The point is to build a pool of leads to then send out an email campaign.

Gmail/Outlook Integration:

The extension tool works directly in your Gmail inbox, which is a great feature. You can set a due date, reply using saved templates, create nurture sequences, save in talent pools, and log notes to your ATS.

Saving Projects:

The first thing to do after you’ve uploaded your applicant leads is to create different projects. They recommend creating a project for each role that you’re sourcing on.

Creating Sequences + Email Campaigns:

There is a 3 step process in order to create an email campaign. Basically, the sequence is an automated email campaign.

The first step will be creating the template email. I love how they allow you to use different variables like name/title/company/date/reason. This helps to auto-populate in each personalized section. The more personalized you can be, the better response rate you will get.

Secondly, add the recipients from your projects. The ones you found using those extensions, LinkedIn PDFs, or uploaded from your CRM or ATS via CSV.

Third and final will be to review the email before you send it out. You can also schedule for different times. Once you send it out you’ll see who opened, clicked, replied, and bounced.

Follow-up Campaigns:

You can add automatic follow-ups by adding a stage, which can be scheduled for a certain number of days later. You can add as many stages as you’d like and Gem will stop sending follow-ups to a person as soon as they reply to any stage in your sequence.

Viewing Stats and Analytics:

This is a great place to keep tabs on all your different outreach campaigns. This will allow you to see which templates are working and which are not. Use this information to share with your other team members. Gem has a good team features. You can literally break it down to a science — what’s working for particular roles– and use that data to consistently improve.

Gem is definitely worth adding to your tool belt. I would argue that it’s probably the top outreach email campaign tool on the market for Recruiters.

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