The <SEO> Optimized Job Description
A Complete Guide to Writing an Effective Job Description
By: Jonathan Kidder
Why completely optimize a job description? Well, simply put it will help you target, attract, and generate more applicants.
Learn the psychology behind attraction in relation to writing an effective job description that generates applicants. Review how job boards and search engines work, learn about augmented writing tools, and SEO optimize your job post to increase applications.
A recruiter’s role all starts with having intake notes and a well thought out job description summary. This is a vital part in recruiting and hiring a candidate for opportunity. A job description can be simply defined as a written narrative that defines general tasks, duties, and responsibilities needed for the position. It will cover the functions and qualifications needed to perform the requirements: this includes working conditions, physical demands, and technical experience etc.
All Recruiters know how to write a great job description right? Wrong..
This book is written for the recruiter looking to improve on their job requisitions. It covers how to understand how job boards and search engines work. Learn what SEO professionals use to optimize keyword terms and apply that knowledge to your job posts. Making sure you are using the best industry specific job titles and skill sets. As well as using heat maps, tracking analytics, analyzing job board reports, and making adjustments to increase applicant flow.
Who should read this book:
- North American Talent Acquisition teams.
- Hiring Managers, Recruiters, and Human Resource professionals looking to learn more about Job Descriptions.
- Professionals looking to make Improvements on Job Descriptions and Career Sites.
In the Optimized Job Description book, you’ll learn about:
- How to Fully Keyword Optimize a Job Description
- Writing an Effective and Enticing Summary
- Understand Search Engine Optimization
- Analyze Job Titles and Skill Sets
- Discover your Industry Specific Competition
- Attracting More Applications
- Avoid Gender Bias Terms that Deter Applicants
- Use AI and other Tools to Fully Optimize a Job Description
- How Marketing Plays in Job Description Ads
- Understanding Job Boards and Search Engine Results
- Analyzing Google Analytics, Heat Maps, and Tracking Data
Marvin Booker
A tool is only as effective as the person using it. And a toolbox is only as useful as the tools in which it contains. In this book Jonathan literally covers a multitude of tools from A-to-Z, and in doing so has created a comprehensive and easily digestible resource to help navigate the ever changing landscape of internet research and modern-day sourcingVanessa Raath
I totally disagree with Jonathan, the Author of this book! The way that he describes his book as a ‘beginner's guide’ is incorrect. This is an incredible resource for anyone, and everyone, in the Recruitment World – regardless of whether you have been working in this industry for 6 months, 6 years, or even 16 years… The tips and tricks mentioned here are valuable resources that all Recruiters and Sourcers should take the time to read, investigate and then implement what they feel works best for them.Bret Feig
If you've ever wondered what tools the top recruiters are using, wonder no longer! Jonathan Kidder has done the research for you! Want to know about the best chrome contact-finding extensions, web scraping tools, or AI Automation tools? You have to read this book: Top Talent Sourcing Tools for Recruiters.Josef Kadlec
Sourcing tools are the evergreen question also at our organization. Which one should we use? Which are still up-to-date? Which are the best? How do we know when there are so many? Jonathan has created the ultimate sourcing stack of top tools and resources you should go through. It is going to save you a lot of time testing them out yourself. Our people at are definitely getting this book as a homework.Luke Doubler
Jonathan Kidder is easily among the top 10 Talent Sourcers in the United States. He lives and breathes recruiting, and his constant recruiting innovations, tools, observations, and recruiting products make him a truly unique sourcing leader. ‘Top Talent Sourcing Tools’ is a must-read book for anyone who wants to improve their recruiting trade, and everyone from the recruiting newbie to the 30+ year veteran will learn something new.Erin Mathew
Half the battle of finding qualified candidates is knowing what is available to utilize and so many recruiters aren't cognizant of the magnitude of resources in existence. This book: Top Talent Sourcing Tools for Recruiters provides a solid foundation for any talent acquisition professional to gain awareness of tools and methods essential for modern sourcing.Michael Crouse
I have found this book: Top Talent Sourcing Tools for Recruiters to be a great resource for every level of Recruiter. The function and highlights are explained very well. This resource should be a staple in any Recruiters toolbox.Aaron Lintz
Navigating the chaos of the recruiting and research technology landscape takes time and dedication. Jonathan has organized and consolidated his expertise rather than cultivating every available option. Highly recommended reading: Top Talent Sourcing Tools for Recrutiers.Hung Lee
The world of talent sourcing has been waiting for a book like this - expert, independent review of some of the most popular and useful sourcing tools in the market. Pretty certain there isn't another book like it. If you're spending money on buying sourcing tech this year, you need to buy this book: Top Talent Sourcing Tools for Recruiters.Daniel Klabunde
Jonathan is one of the most enthusiastic and passionate recruiters I have ever met! He is tireless in terms of searching and finding the right candidate for hiring managers. Working with Jonathan has taught me new recruiting techniques that I will take forward. Any organization is lucky to have him.Tom Franz
I really enjoyed having Jonathan on our team. He is loyal, driven and creative in his work habits. He is fun, energetic and enthusiastic as a person. Jonathan brought new approaches and concepts to our recruiting process that I appreciate and believe helped our success. He was also a glue, that kept others laughing, connected and unified.Thae Raymond
I’m so lucky to work with Jonathan. His expertise in Talent Sourcing, delivers consistent top talent at the right time in a very complex environment and market place. He is a strong team player, never disappoints, and is my go-to, for the hardest skill-sets to find. To say I’ve learned a lot from Jonathan would be an understatement. I highly recommend Jonathan and am very grateful for knowing him.Ali Baker
Jonathan is my go-to for cutting edge Talent Sourcing knowledge. He's eager to collaborate and share ideas with the end result in mind. It's impressive to see the success that Jonathan has brought to finding top talent. In an era where personal touch is hard to come by, Jonathan ALWAYS brings genuine care to his prospects and stakeholders!