This is the most important stage. Here we have to communicate with the candidates. At the stage we have to communicate to candidates. Usually, recruiters compose one long letter where they put all the information on a vacancy. We suggest you go another way and make a sequence of letters. This is because the process of Talent Acquisition looks like a lead generation method, where the aim of the first letter is to make warm contact. We should tell the candidate why they are interesting to us and why we are contacting them. During letter preparation we recommend you have a look at the following aspects:

1. The letter should be informal and friendly.

You should avoid cold and super official words.

2. The letter should not be abstract and templated.

Such letters get ignored 90% of the time. As we are messaging the specific a specific individual we should keep our focus on them, demonstrate our favor to the person we have chosen, and demonstrate that we don’t reply to him with an auto email but instead scrutinized them and we would like to talk exclusively to them.

3. Put some smiles into the letter 🙂

Below, a prepared example of the letter that could be sent to the candidates. By the way, if the candidates disclosed their contacts on social media or messengers, it makes sense to use it. Such ways are more flexible and can bring you some loyalty.