Recruitment Marketing

Creative Ways to Attract Candidates to your Employment Brand Using Social Media

By: Jonathan Kidder

Are you a recruiter looking to use social media and marketing campaigns to attract and generate applicants to your job requisitions?

This book will provide you with the necessary tools to successfully reach and attract potential candidates for job openings through advertising, social media, networking, and other marketing techniques.

A company’s long-term success is heavily influenced by how customers perceive its brand. Customers form a positive or negative opinion of a brand within seconds. Therefore, it is crucial for Talent Acquisition teams to recognize the importance of employer branding in recruiting and hiring.

Consider a well-known brand that you recently bought from. You may have unconsciously formed positive or negative biases towards its competitors without realizing it. You have developed loyalty to that brand, possibly without even realizing it. You have made choices based on an internal selection process. Similarly, job candidates have a significant decision to make with their career choices.

By developing an Employee Value Proposition (EVP) plan and executing marketing efforts, you can help create a positive image of your company, which will in turn increase the number of applicants and fill job openings faster. By attracting the right applicants, you will also help improve attrition rates.

Things that deter applicants

Some aspects that can negatively impact your brand include: a lengthy application process, lack of honest feedback, or failing to keep candidates informed during the selection process. Word of mouth can spread quickly in different industries. It’s crucial to provide a positive candidate experience, as it will be reflected in your employer brand.

Who should read this book:

• Professionals looking to learn more employer branding and recruitment marketing plans.
• Recruiters looking to generate leads using marketing and social media campaigns.
• Hiring managers looking for creative job advertisements and other marketing ideas.

In the Recruitment Marketing book, you’ll learn about:

• Improving a company’s external employer brand image
• Social media posts and content marketing examples
• Social recruiting and lead generation tactics
• SEO keyword job description optimization
• Creating ads that generate applicants

Questions that will get answered by reading this book:

• Creating a clear and actionable recruitment marketing plan
• What is an employer brand?
• How to use brand ambassador and employee spotlights?
• How can we use social media to generate leads?
• What is social recruiting?
• What is SEO and how does it impact your job descriptions?