Posted by Jonathan Kidder on August 17, 2017February 3, 2023

How many hours do you think you spend on social media every week? 30 minutes here and there can really add up! Social media is everywhere these days, but are you making the most of it? Forget just using it to connect with friends and family, why not tap into it for recruiting? Social media recruiting is important for companies sourcing applicants. Many recruiters have already added social media to their toolkit, find out why you should join them.

Why is social media recruiting is important for lead generation?

Social media recruiting is important for lead generation because it provides recruiters with access to a large pool of potential candidates. With billions of users on platforms such as LinkedIn, Facebook, and Twitter, recruiters can reach a wider audience and target their ideal candidate personas.

Social media also allows recruiters to showcase their company’s culture and brand, which can help attract passive candidates who are interested in working for a company that aligns with their values and interests. Additionally, social media provides recruiters with the ability to engage with potential candidates, answer their questions, and build relationships with them over time.

Furthermore, social media provides recruiters with valuable insights into a candidate’s professional background and interests, allowing them to make more informed hiring decisions. By leveraging the power of social media, recruiters can generate leads, build relationships with passive candidates, and improve the efficiency and effectiveness of their recruitment efforts.

1. Find them where they are

As Entrepreneur points out, there are hundreds of millions of people using social media platforms every day. People hang out in popular apps like Twitter, Facebook, and Instagram regularly. They check their feeds several times per day. Take advantage of this engagement and get them to think of their career path while perusing their feed. Imagine all the impressions you can make on potential candidates!

Remember that there are hiring laws that you will need to follow whether you are recruiting using more traditional methods or through social media. To keep yourself in line, check out this article from Forbes. You should also check your plans with an Employment Lawyer if you have access to one. This way you will make sure you are compliant and equal to all candidates.

2. Use a Different Approach

While you should definitely post about jobs that you are recruiting for, to keep people interested you should include other topics as well. Give followers additional value to following your account to keep them reading your content. HireRight encourages you not to use a sales pitch to try to win over potential candidates. Sounding too salesy will likely have the opposite effect of what you are intending.

In addition to content that promotes active roles that you are recruiting for, think about some content that will be interesting to your followers and connections. Consider the audience you are trying to attract and choose to post articles, quotes, and pictures that they would be in line with someone looking for one of your roles. People typically go to social media for a way to relax from their day, give them some interesting or funny information. Then when you post your roles or reach out directly they will be more likely to consider.

3. Some ways to engage

There are so many ways to connect with potential candidates on social media. The most common way to connect is through LinkedIn, where candidates may be a little less passive. Connect with candidates whose skill set may be a fit for you now and potentially in the future. This will help you have a bigger audience and candidate pool to help you find the best candidates to fill your roles.

Tweets are another great way to connect with people, as well as Facebook, and Instagram posts. These mediums are less formal than LinkedIn and may be a great way to get passive candidates thinking about a career move. Betterment has a great infographic on different ways to connect on different social media platforms.

How to Navigate through Covid and Recruit Tech Talent

How to Manage Employer Branding During a Pandemic Year

Follow me

Jonathan Kidder

With more than 12 years of recruitment experience, Jonathan has helped startups and small businesses find the talent they need. He runs the blog WizardSourcer, which explores the latest trends in talent sourcing, provides reviews of recruitment tools, and features interviews with prominent figures in the industry.