How to Send a Video over LinkedIn

Jonathan Kidder

4 years ago

Recording a video can be a great medium to attract and engage potential a lead when recruiting them. When you tailor a message specifically for someone odds are they will view and respond back to your message. Maybe you didn’t realize this but you can now send video messages over LinkedIn messenger using their iPhone or Android app for free. Shout out to Eric Jaquith from SeekOut for suggesting this hack at SourceCon Minneapolis.

Why Send a Video at All?

A video is a great way to quickly tailor a message to your lead. On average, adding a video into an inmail or email will increase a response by almost 80%. On LinkedIn, they say that on average responses will increase by 50% when a recruiter shares a video in the inmail message. The fact is people love viewing pictures, memes, or videos more than reading long messages.

How to Send a Video Message on LinkedIn

The first step will be to send a connection request to the profile. Once they accept you’ll be able to send a personalized video message using the LinkedIn app. Simply go into the messaging function of the app and click on the (+) to create a video message.

Tip: You need to be connected with the person before you can send them a video message.

I recommend recording a video no longer than 60 seconds. Be direct and focus on why you want to connect with that lead. Make sure you are in a quiet and well lit room with no background clutter. State the reason for the connection and why you would like to connect them. Once you send the message, allow them a few days to respond and then follow up. A concise video message will help convey that you value their time and will let them know why you want to connect with them.

SendSpark Extension (Desktop)

Let’s say you don’t have access to downloading the LinkedIn app. No problem, there is an extension called SendSpark that will allow you to create a quick video and send it directly over LinkedIn on your desktop computer. They have features to help track and review metrics after you send the message. Overall, it’s a great tool if you want to invest in video messaging.

MyRobotWorks Extension (Desktop)

This extension allows you to attach video files when you auto send out messages on LinkedIn (desktop). Once you attach and send the message it will auto play the video message on LinkedIn. You can learn more about this tool (here).

Live Stream Events

Within the app or desktop LinkedIn you can also live stream events. The LinkedIn Live feature allows individuals and organizations to broadcast live video content to their network in real time. To get started, you can apply to become a LinkedIn Live broadcaster by completing an application.

This is a great avenue if you are hosting virtual career fairs or presentations. You can highlight what your team is working on and get instant access to responses and viewership. The ideas are really endless when it comes to live streaming.

Overall, video messaging is a here to stay in the recruiting space! It’s a fun and creative medium to reach out to potential leads and it will distinguish you from your competition.

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