Facebook has roughly a billon active user every month. That’s why it’s a great place to post a job that your company might have. A Recruiter primarily focuses on the standard job boards like Indeed, CareerBuilder, and LinkedIn but it’s good to think outside these standards. You need to get more creative and go where your niche pays attention to. If you are targeting GenX or Millennials than Facebook would be a great alternative instead of regular job board. Diverse (BLNA) leads, Blue-collar, and other industries that probably don’t have a professional LinkedIn profile probably have a Facebook profile.
Benefits to posting a job on Facebook include reaching a vast applicant pool that might not visit other websites online. This is also a great avenue if you are on a shoe string budget. Facebook Ads for job postings are free within the platform. If you’re company has a great employment brand within social media than why not benefit from this and post a job on Facebook?
Here’s How to Post a Job on Facebook:
Use your companies Facebook Company page. If you are an independent or boutique firm than use your Staffing firm’s corporate page.
Create the job advertisement for free and click publish:
Information Includes:
- Job title
- Job Location
- Job Type
- Salary Range
- Add Additional Question
- Receive applications by email
- Require Resume Upload
- Include an image
Showcase an Image
Ads with images are more clicked and viewed within Facebook. I recommend adding a company logo or a professional picture of your team or organization. Below is a basic measurement for images sizes within Facebook:
- Post: 940 x 788
- In-feed ad image: 1200 x 628
- Right column ad image: 1200 x 628
- Carousel ad image: 600 x 600
Showcase a Video Ad
You can also include a video description within an ad. You can use this to showcase your team and employment brand. Get creative with your ads and generate some solid engagement.
Easily Manage Job Applicants
Within the setting bar you can view your applicants and manage your published job ads.
Here’s Tips from Facebook on Attracting Job Applicants:
- Describe the job thoroughly
- Provide key details
- Fill in the specifics
- Use additional questions
- Stay organized
- Respond promptly
Are you not getting the right Applicants?
Maybe you don’t have a widely known employment brand? In this case you will probably not get the right sort of applicants to apply. I would recommend promoting your job using Facebook’s paid Ad program. I wrote a post about using their platform to promote job postings (here).
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Here’s a vetted list of 50+ Boolean strings PDF to find and source the best talent online. |
Recommended Reading:
How to Create a Recruitment Tracker Template
Diversity Sourcing on LinkedIn using Boolean Strings
How to Create a Recruitment Process Flowchart Map
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