Independent recruiters can’t rely on new clients appearing magically. The most successful recruiters are always actively sourcing for new clients they can work with. This isn’t a one and done activity but one that needs to be done constantly and consistently. Don’t wait until you don’t have any openings to fill to start looking for your next client. If you aren’t sure where to focus your attention here are four ways to find new clients.
1. Cold calling
Perhaps the oldest sales tactic there is involves picking up the phone and dialing. Cold calling has been around for so long because it works! It’s not going to be the easiest method to find clients, but it can be a great way to build your list if you put in the work.
Even if the client doesn’t need help currently, that initial cold call can be the first step to a potential relationship. To get a better chance of a positive outcome, Influx recommends preparing for the call rather than just dialing with no idea of how to help the client. Research the company and offer some ways you would help them find high quality talent.
2. Email Marketing Campaigns
Email marketing is used by most businesses due to the fact that so many people check their email. While potential clients are checking email several times a day, remember that the average person gets a ton of email every day.
Think about what topics will entice readers to open your email. Avoid direct selling as it is likely to turn off your clients. Talent Hero Media recommends sharing an article that is relevant to your audience to grab their attention.
3. Social Media
As you probably already know, people are using social media like crazy. LinkedIn is the best known option for professional networking, but don’t discount the others. Twitter, Facebook, and Instagram are great places to connect with companies. As much as 90% of companies are using social media as part of their campaign according to Top Echelon.
Use your account to share content relevant to recruiting and connect with companies and people who you think you can help. Use the platform to reach out to them directly and inquire about a time to connect about how you can help them.
4. Research
You search for candidates, so turn those skills into searching job posts on boards and reaching out to hiring managers. If a company is having trouble filling a role they have posted on Monster or Indeed, they will be even more willing to work with you.
Be prepared to offer your reasons for why working with you will help them. Do you have potential candidates that you can already submit with the clients they are working on? Include that in your pitch.
Keep your bottom line growing by consistently looking for new clients. As an independent recruiter you know how quickly your workload can fluctuate. A campaign to market to new clients year round will ensure that you never have a slow period.
Recommended Reading:
How to Send a Text Message Using Email
How to Make Your Work Culture Authentic
The Talent Sourcing Function Matters Within Recruiting
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