10 Marketing Automation Tools to Use in Recruiting

Jonathan Kidder

5 years ago

There’s a lot of marketing automation tools that you can use in recruiting. These tools help automate various mundane tasks like client management, social media management, scheduling content, monitoring analytics, marketing campaigns, or lead generation.

A recruiter’s time is quite important. You probably don’t have extra time to manage your personal brand, social media accounts, building a pipeline, and keeping candidates warm. All these areas are important if you want to get to the next level.

I have struggled with these areas in the past. When doing research on sales recruiting tools I had a light bulb moment. Why don’t Recruiters use the same automation tools that marketing and sales professionals are using? Honestly, our industry is missing the boat in these areas! Below I’ve included the best automation marketing tools to use in your sourcing and recruiting efforts:

Email Automation:

Email marketing automation tools handle tasks, like sending scheduled emails, automating follows, and building advanced drip email campaigns. Recruiters can use these tools to keep passive leads warm, send cold emails, prospect for sales client leads, and promote your personal recruiter brand etc.

MailChimp: Is my favorite (free) email marketing tool. There’s a ton of features from creating campaigns to tracking open rates. Overall, they’ve turned the email automation experience into a great experience. I keep passive leads warm and also promote my blog with all their free tools.

Automizy: Is an email marketing platform that is designed to increase your open rates, by providing a bundle of features. Create engaging emails that get opened and responded to! It’s a little more advanced compared to others. It’s more suited for the sales cycle but can be used in recruiting.

Customer.io: Is an email automation tool that is all about engaging leads throughout the recruitment process. You can create follow up drip campaigns for sourcing leads or keep passive candidates warm. Again, it’s a bit more technical but offers a lot of tools for a recruiter when it comes to email.

Boomboom: Is a tool that allows you to quickly personalize a video email message and send that to anyone over email. The majority of users have been using this tool for generating sales leads or in real estate. It’s quite an impressive tool with +33K active users and over 3.9 million videos sent thus far. Michael Crouse is a big fan of this tool and has done many examples of videos on his Facebook.

Social Media Automation:

These tools help you fully automate your social media presence online. In order to stay trending, you need to promote content on a weekly basis. This can become tiresome and take a lot of time but thankfully we have tools that help automate these tasks altogether.

Sprout Social: Social management and marketing to customer care, employee advocacy, data metrics, and intelligence. It’s an all in one tool that helps monitor and creates engagement over social media. When I was working at Allegis this was the main tool that we used to schedule our social media content.

Hootsuite: Schedule social media content, curate from content libraries, and monitor conversations about your brand and your competition online.

Buffer: Schedule and curate content. This tool is great for larger teams looking to build out a large content calendar for employment branding campaigns.

CRM Tools:

Streak for Gmail: This (free) tool allows users to create follow up email campaigns, management responses, and create a personal CRM within Gmail. Overall, it’s one of my favorite tools for tracking and sending out emails in Gmail and tracking responses.

Airtable: Has been around for a few years now but you may have not heard of it or how it can impact your recruitment duties. Airtable is a spreadsheet database hybrid tool. It combines the features of a database applied to a spreadsheet and just like IFTTT or Zapier you can link other tools or data to work with each other. This tool is by far my favorite marketing automation tool on the market.

Drip Campaigns:

Leadpages: Helps small businesses connect with an audience, collect leads, and close sales. Easily build websites, landing pages, pop-ups, alert bars, and beyond. You can create pop landing pages to drive leads to apply or stay engaged within your brand. This a great tool to automate your sourcing efforts over email. You could combine this tool with boomboom and have great results!

Recruiters and Sourcers need to understand the value of using sales marketing automation tools. It’s a broad topic and there are many tools that offer value. But, just like with sourcing tools some will be better suited for some but not all. I encourage you to view these tools as an opportunity to grow in a new “marketing” area.

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