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The Best Recruiting Email Subject Lines

Jonathan Kidder

The right subject line is the secret to an effective recruiting email, so why do most people spend just mere seconds writing one when they can spend an hour or more creating the email itself? If you’re doing things right, you’ll spend at least as much time considering your subject line as you do your email’s content because, after all, if the subject line isn’t an attention-grabber, the rest of the email will never be seen anyway.

 

Of course, it can be tough to come up with a succinct and engaging subject line, especially for recruiting emails. To help you out, here are some ideas you can use, ranging from funny to those that provoke curiosity or a fear of missing out (FOMO) so that you can get more opens and, ultimately, more responses.

 

Here’s the Best Recruiting Email Subject Lines I have found online:

 

Make Them Laugh

A clever subject line can certainly grab a candidate’s attention. Take these, for example…

 

Provoke FOMO

“Fear of Missing Out” comes from a candidate realizing how great an opportunity is. These subject lines help provoke this sensation…

 

Entice Curiosity

Get them thinking about a position’s potential with one of these enticing subject line examples…

 

Be Friendly for Your Follow-Up

Follow-up requires unique personalization to spark a conversation. Take a look at these examples.

 

Dealing with a Crisis

What are their current needs? What are their current circumstances? Are your prospects stuck at home? Are they dealing with taking care of their children or finding ways to continue their education during quarantine? Are they trying to provide for family members at high risk? It’s good to factor in these thoughts into your subject line when reaching out to passive applicants.

 

Best Practices

As you read through these examples and search for inspiration to craft your own recruiting subject lines, don’t forget about the best practices surrounding writing the best subject lines.

 

In general, the most engaging subject lines are between 61 and 70 characters long. You should tweak your subject line until you get it to this range, always remembering to keep things succinct. Every word counts in such a short string of letters, so come up with multiple versions and pick the one you think gets your point across best.

 

Remember, your subject line is only the introduction to your email. You don’t have to say it all in the subject line, and there’s no way you could. Rather, try to get the most important idea across in your subject line so that the person actually cares to open up the email and see what it’s all about.

 

Finally, make sure that your subject line ties into the rest of the email. The first one or two lines of the email need to capture their attention just like the subject line did in order to pull them in so they read the whole thing. Your subject line should be relevant to what you’re saying in the email–no click baiting!

 

If you follow these tips, you can definitely create effect subject lines for any recruiting email, so give it a go!

 

Bonus: I’ve compiled a list of Recruiter Email templates (here) ←

 

Recommended Reading:

How to Find and Land a Remote Recruiter Job

Review of SalesQL Extension

How to Cross Reference an Email with a LinkedIn Profile

 

 

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