What if there was a site where you could find top industry professionals in different niche areas based of Q&A responses? It’s a reality with the site Quora. With an estimated audience of over 700,000 it’s also a spot to tap into some high quality talent. Recruiting in 2018 requires more than the typical tools and job board sites used traditionally. Posting roles on LinkedIn and Indeed are still a big part of finding top talent, but if you don’t include new avenues you are missing out on great candidates. Social media is an essential part of a successful recruiting strategy. One of the best ways to connect with candidates is by going to where they hang out. To help you add in a new source for talent, we have put together some helpful tips for you on recruiting on Quora.
Provide Value
People are coming to Quora to find answers to their questions. Anything from ‘what happens if I get fired’ to ‘help me with a coding issue’. Selling them on your job right out of the gate is likely not going to go over well. People will think you are using the site to push your own agenda versus what it is meant for. Instead, build trust with the users by being an active participant. Start by setting up your profile and let people know where you work and what you are qualified to answer questions on. Then locate the forums that are good to provide value in that will also get you seen by potential candidates. Search through the questions and see what you can answer. Another great option that Recruiter.com points out is to set up a company page so that users can learn about the company and provide positive reviews.
Locate the Experts
The best way to find the ‘hard to find candidates’ is to look to see who is answering the questions. Social Talent suggests searching for the keywords you need (think C++, Java, etc) to see who is participating in the forums. These people are so skilled in these systems that they are helping others with it. These SME’s are out there sharing their knowledge and making it easy for you to see they know what they are talking about. Instead of taking it at face value that they can use a certain system, you can see that they have by their answers to community questions. Once you find those candidates, reach out to them. Introduce yourself and see if they would be open to a quick conversation. Then you can informally talk to them about your company and gauge their interest in moving forward.
Time In and Results
Using Quora is not going to be a passive endeavor. You will need to commit to putting in the front end work to get the most return on your investment. When you show candidates that you are willing to help them with their recruitment questions, it will help you be seen as a recruiter they can trust. Participating in forums will set you apart from other recruiters than can be seen as just trying to fill a job.
In 2018, candidates want to be seen as a person, not just a means to fill a role. Another great aspect to using Quora for recruiting is that the site provides you analytics to see how you are doing. Just click on your profile picture and check out your stats. Seeing the views and up-votes you are generating will help you see if your efforts are paying off. Answering questions and getting up-votes will have a lasting long tail effect down the line when other users Google search for answers in the future. Industry professionals will connect your name with those answers and thus associate your name with other experts in the field.
Recruiting on Quora is a great addition to your recruiting strategy. People are using Quora to research all kinds of questions, including recruiting. You can show your expertise in your field to attract experts in the fields you are recruiting for. Get started today and gain access to candidates that you wouldn’t have been able to reach before. Make 2018 the year you add social media to your search strategy and see some great results!
Bonus Tip: Here’s a Google Custom Search for finding Quora profiles. You can check it out (here)
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